Mobile is incredibly important and too often in site design we are seeing mobile design as an afterthought. With over 50% of site visits coming from mobile rather than desktop, meeting mobile needs needs to be at the centre of the way we design and build websites. When we look at poorly designed mobile experiences, it’s clear that there is a knowledge gap out there among developers about what they can and should do to deliver a great experience. One that is fast, reliable and engaging. That’s a huge benefit to the users who are served by the sites and also for the people and companies that own the sites.
There’s lots of data that supports improvements in customer acquisition, retention and engagement though better mobile design.
This course won’t give you all the answers to creating a great mobile experience, though I hope it will set you on a journey as best practice is moving quickly in this area.