Founder and Visioner at Vivid Vibes
He founded VividVibes in 2017 focusing on designing transformative and disruptive strategies.
OnPurpose Customer Experience
Customer experience is one of the hottest buzzwords in business these days. Companies are pouring more resources than ever before into building a strong customer experience but many businesses design their processes around the idea that “the moments of truth” are solved or created in customer service.
This misperception of customer experience is an outdated way of thinking, and it’s one of the reasons why efforts to improve the overall customer experience fall flat. Brand purpose is the answer. A fundamental for Branded Customer Experience Excellence.